Test - Case Study

OpenClaw: The Rise of Agentic AI. And What It Means for the Future of Work

christopher.smith@inboundfintech.com (Christopher Smith) — Tue, 03 Mar 2026 00:00:00 GMT

Why We Built Our Own CPQ and What It Means for Scaling Modern FinTech Services

christopher.smith@inboundfintech.com (Christopher Smith) — Wed, 14 Jan 2026 00:00:00 GMT

Most consulting firms don’t break when they grow. They quietly leak.

When the Internet Flickers: Lessons from the 2025 Cloudflare Outage

christopher.smith@inboundfintech.com (Christopher Smith) — Tue, 30 Dec 2025 00:00:00 GMT

On November 18th, 2025 at around 11:20 UTC, Cloudflare’s network began failing to deliver core traffic. Users attempting to access sites behind Cloudflare saw error pages indicating failure within Cloudflare’s network.

Adobe Buys Semrush: A Shift in SEO and AI Content | IFT

christopher.smith@inboundfintech.com (Christopher Smith) — Tue, 23 Dec 2025 00:00:00 GMT

What we know about the acquisition

Adobe’s public statement says the acquisition is part of a broader push to deliver “customer experience orchestration in the agentic AI era,” combining traditional SEO with emerging “generative engine optimisation (GEO)” to offer holistic brand visibility across search engines, AI-powered chatbots, and web channels.
Semrush is a leading visibility and content-marketing SaaS platform, with tools for keyword research, competitive intelligence, site audits, content planning, backlink analysis, and more, which are all super critical for SEO.
The deal is expected to close in the first half of 2026, subject to regulatory approvals and shareholder consent.
Adobe views this as a way to unify traditional SEO, content analytics and generative-AI content workflows under one roof. They want to help brands remain discoverable, whether users search via search engines or AI chat interfaces.

What this means for SEO, content and “AI-powered content strategies”

A. SEO + GEO under one ecosystem

By absorbing Semrush, Adobe isn’t just acquiring a legacy SEO toolset; it’s betting that visibility in the era of AI will require integrated management across search engines and generative-AI outputs.

Why FinTechs Need an AI-Powered CRM (Yes, now)

sheila@inboundfintech.com (Sheila Mitham) — Mon, 06 Oct 2025 23:00:00 GMT

The financial world moves fast. Customers expect instant answers, regulators expect spotless compliance, and competitors expect to eat your lunch. In that environment, one tool has quietly become mission-critical for FinTechs and Financial Services businesses: the humble CRM. Only now it’s not so humble anymore. With AI plugged in, a CRM stops being a rolodex with lipstick and starts acting more like a co-pilot for growth.

5 signs it's time for a redesign on your financial services website

sheila@inboundfintech.com (Sheila Mitham) — Tue, 24 Jun 2025 23:00:00 GMT

Your website is your most critical marketing asset and technical infrastructure rolled into one. But what if your digital presence is actively undermining your customer acquisition strategy? While your sales team perfects their approach and your product teams refine offerings, your website might be hemorrhaging qualified leads and damaging brand perception.

Digital Footprint vs Digital Presence: The SEO Gap Explained

christopher.smith@inboundfintech.com (Christopher Smith) — Tue, 03 Jun 2025 23:00:00 GMT

You're publishing blogs. You've optimised your metadata. You're "showing up" online. So why aren't you ranking?

How UX Design Builds Trust and Drives Buyer Decisions

mihai@inboundfintech.com (Mihai Jepan) — Tue, 03 Jun 2025 23:00:00 GMT

Successful Salesforce and Pardot to HubSpot Migration

Marie Hanes — Wed, 16 Apr 2025 07:51:40 GMT

In today's fast-paced business environment, organisations are increasingly seeking streamlined and cohesive solutions to optimise customer relationship management (CRM) and internal processes. In this article, we showcase a Salesforce and Pardot to HubSpot migration project which enabled our client to do just that!

An Investor’s Quick Guide to Debentures | Avantis Wealth

megan@inboundfintech.com (Megan Clack) — Wed, 16 Apr 2025 07:51:40 GMT

In the Financial Services industry, businesses need comprehensive visibility over their pipeline to efficiently manage and nurture leads, opportunities and customers. HubSpot and Salesforce are two market-leading CRMs but which is most suited to your FSI business? In this HubSpot CRM vs Salesforce comparison, we explore the pros and cons of both platforms and the key factors to consider if you’re looking at migrating your business to one of these options.